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Archive
Current issue
About the Journal
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Instructions for Authors
Archive
Current issue
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Publisher
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Małgorzata Karpińska-Krakowiak
Consumers, Play and Communitas—an Anthropological View on Building Consumer Involvement on a Mass Scale
Małgorzata Karpińska-Krakowiak
Polish Sociological Review 2014;187(3):517–332
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The Impact of Consumer Knowledge on Brand Image Transfer in Cultural Event Sponsorship
Małgorzata Karpińska-Krakowiak
Polish Sociological Review 2013;182(2):185–208
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