GenghisKhan is highly valued among peoples ofCentralAsia, a radical departure fromRussia, and other nations across Europe, where he is regarded as the embodiment of savagery, barbarism, destruction and ruthlessness. Yet, another image exists among the Buryats, who accept theirMongolian origin and find support for their ethnos in it. The article concerns the functioning of Genghis Khan’s image in popular culture and the everyday lives of Buryats living in the ethnic Buryatia.We are, therefore, interested in how the nation’s elite succeeds in constructing a vision of the past, its golden age, to guarantee cultural and political entity in the modern time.