The Effect of Using Different Types of Survey Sample on Sample Execution in the European Social Survey
More details
Hide details
1
Adam Mickiewicz University in Poznań
Publication date: 2018-06-18
Polish Sociological Review 2018;202(2):265-279
KEYWORDS
ABSTRACT
Existing literature on survey methodology is not particularly saturated with studies of the relationship
between the type of survey sample and the quality of their fieldwork execution. This paper focuses on three main
types of probability sample, i.e., address, household and individual name sample, and examines whether limited
capacity for controlling the process of within-household selection of a target respondent, that is always implemented
in address and household samples, results in over-selection of easy-to-reach and cooperative respondents.
Based on data from the cross-country European Social Survey project, it is demonstrated that individual name
samples are associated with higher quality of fieldwork execution, while address and household samples significantly
decrease fieldwork quality by over-selecting individuals more prone to staying at home and more willing to
take part in a survey. It is also demonstrated that well-known survey outcome rates (such as response rate, contact
rate, cooperation rate and refusal rate) are of little use in detecting fieldwork irregularities.
ACKNOWLEDGEMENTS
The author thanks two anonymous reviewers for their comments that substantially improved the paper