Declarative and Behavioral Data in Predicting
Respondents Survey Mode Preference
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Adam Mickiewicz University
Publication date: 2020-06-24
Polish Sociological Review 2020;210(2):219-228
KEYWORDS
ABSTRACT
Using previously established knowledge about survey mode preferences distribution in a population
can be one of many ways of improving representativeness and quality of data gathered by survey research. Apart
from mode preference existence and stability, the main problem concerns the question: which of the sources of
information about mode preference could be treated as trustworthy. Because real observed choices are typically
treated as better predictors of future choices than declaration only, this paper tries to answer the question: ‘Are the
declarations a good predictor of preference in comparison to real choices?’ For this purpose, it uses combined data
from 1) the 2015 Polish mixed-mode ESS experiment and 2) data from ESS8 in Poland. The multinomial logistic
regression survey preference model includes socio-demographic variables accompanied by declaration/choice
control variable. The results suggest significant differences between choices/declarations. Findings could be used
to refine the contact strategies used in surveys.
ACKNOWLEDGEMENTS
I would like to thank Paweł Sztabiński for the data on which this study is based and Piotr Jabkowski for supervision over my research.