The aim of this article is to explore the dynamics of truth-making in contemporary Western societies, which are no longer unified by a shared ontology and epistemology. Drawing on symbolic interactionism, social constructivism, and the sociology of emotions, I demonstrate that emotions—particularly shame and pride— play a pivotal role in the objectification of knowledge and experience, thereby enabling the maintenance of a shared reality. To understand the evolving role of shame in the construction of truth, I focus on the dynamics of localized collective interactions. I argue that grassroot collectives that inhabit digital locations are currently at the forefront of collaborative truth-making, as they construct and maintain distinct spaces with afford for shame work—navigating shame experienced by their members in external contexts—and internal emotional regulation. These emotional dynamics result in a localized ordering of reality contributing to the fragmentation of truth in contemporary societies.