Story of the Clashing Images of the Country. The Case of India’s Image at Home and in Poland
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University of Information Technology and Management in Rzeszów,
Publication date: 2012-07-09
Polish Sociological Review 2012;178(2):303–324
The article deals with the complex process of creating a country image, both at home and abroad. It consists of two parts, being interrelated with each other, however not in a direct way. In part one the focus is laid on the image of India created by Indians themselves, which is partly a result of the grand economic transformation initiated in the beginning of the 1990s, and partly a heritage of much older cultural and political tradition. In part two the case of India’s changing image in Poland is analyzed, viz. the case of a country, which unlike other European states, never ventured to establish its own political presence overseas, but nevertheless it was able to build a complex structure of various images of the civilization it hardly had any direct political contact with.